Hi, my name is Luc Eeckhout and I founded Phimedia in October 2008.

I'm passionate about providing valuable insights and developing data-driven strategies to support business goals. As a market researcher at heart, I am always thrilled to conduct research projects from the definition of the objectives to data analysis and recommendations.

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About Phi

The number "phi", also known as the golden ratio, is a mathematical constant that appears in various areas of art, architecture, and nature. It is defined as the ratio of a line segment to the longer of the two segments into which it can be divided such that the ratio of the whole segment to the longer segment is equal to the ratio of the longer segment to the shorter segment. This ratio is approximately 1,618 and is often represented by the Greek letter Phi (Φ). 

The golden ratio is not a magical formula... it should be used as a tool to help build cohesive strategies...

The golden section has been used by artists and architects for centuries as a way to create aesthetically pleasing compositions and designs. It is believed that the use of this ratio creates a sense of balance and harmony in the final product. In nature, the golden ratio can be found in the patterns of shells, flowers, and even the human body.

While the golden ratio has been revered as a symbol of beauty and balance, it is important to note that it is not a magical formula and should not be used blindly in all design decisions. Instead, it should be used as a tool to help build cohesive strategies.

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