Embrace data-driven decisions
Are you looking to launch a compelling advertising campaign to boost your brand's reach and impact among your target audience? With Phimedia Insights, you can measure the effectiveness of your campaign in a simple and cost-effective way, ensuring maximum return on investment.
3 good reasons why you should measure the effectiveness of your campaign
Did your campaign resonate?
Discover if your campaign caught the attention of your audience and effectively conveyed the intended message. Our brand lift measurement provides clear insights into your campaign's visibility and messaging effectiveness.
Focus on reach performance indicators
performance indicators focus on
the recall capacity generated by the ad among the target audience. It measures the percentage of
individuals in a target group who are aware of a brand's advertising. This also
includes the level of interest for the advertised product/service by the
audience and the capacity of the ad to convey the desired message.
Realize a creative diagnosis
Curious about how your advertising campaign is being received by the audience? A post-test survey helps you conduct a creative diagnosis, offering valuable insights into audience appreciation and perception. Discover how your creative efforts are perceived and use this knowledge to fine-tune your messaging.
Focus on qualitative evaluation of the campaign
Advertising performance focusses on the qualitative evaluation of the campaign.This includes the level of liking or disliking of the advertisement, but also the level of persuasion which determines whether the campaign has an impact on the behavior of the target and whether it generates (or not) a positive buying attitude.
Assessing brand impact
Uncover the campaign's impact on your brand funnel, including brand awareness, consideration, preference, and purchase intent. Our solution allows you to gauge the brand lift on essential key performance indicators, tailored to your campaign objectives.
Focus on key brand performance indicators
Impact on brand focusses on the main steps in the sales conversion funnel. From initial awareness to consideration, consideration to preference, preference to purchase, …
Ready to Get Started?
Do you want to know how your campaign has performed? Then say goodbye to complex surveys and opt for agile measurement of your campaign with immediate results to help you make decisions.
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Tailored KPIs for your needs
Phimedia Insights has developed an agile and user-friendly solution that empowers you to choose the right KPIs, perfectly aligned with your campaign's unique objectives. Say goodbye to one-size-fits-all approaches and embrace the freedom to define your success metrics.
We understand that the success of a project hinges on strong participant engagement. That's why we carefully craft our questionnaires with crystal-clear wording and limit them to just a few key questions. Additionally, we assist you in selecting and formulating questions that best suit your requirements.
Real-time results, actionable insights
Unlike traditional impact barometers that take days or even weeks to deliver results, Phimedia Insights provides you with real-time access to a dynamic dashboard tailored to your specific needs. Filter your data based on key socio-demographics, analyze and effortlessly share results across your organization. No lengthy and boring presentations, just actionable information that helps you shape your brand's future.
If you're unsure about where to begin or simply want to learn more, just drop me a message via the "Contact" link below. I will personally reach out to discuss your personalized project and how we can propel your brand to new heights.
Luc Eeckhout - Founder Phimedia